At Nordic Bus (VIP Bus ApS), we are committed to protecting your personal data and ensuring that your privacy is respected at all times. This Privacy Policy explains in clear terms how we collect, process, store, and safeguard personal information when you visit our website, nordicbus.dk, or use any of our transportation services. By choosing our services, you trust us with your information, and we take this responsibility seriously.
Who we are
Nordic Bus (VIP Bus ApS) is a Danish transportation company registered at Naverland 2, 11.sal, 2600 Glostrup, Denmark. We act as the data controller for any personal information you provide to us. This means we determine the purpose and method for how your data is processed under the requirements of the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act. If you need to contact us regarding this policy or your personal data, you may do so at info@nordicbus.dk .
Information We Collect and Why We Collect It
When you make a booking or request transportation services through Nordic Bus, we collect the personal information necessary to deliver the service. This includes your name, email address, phone number, and billing details, along with details related to the transport itself, such as pickup and drop-off locations, the planned route, timing, and any relevant GPS or operational data associated with the journey. We process this information to fulfill our contractual obligations to you, including managing your booking, communicating with you, and ensuring that the service is completed correctly.
When you visit our website, we automatically collect certain technical information, including your IP address, the type of device and browser you are using, and how you
navigate our site. This information helps us understand how visitors use our website and allows us to improve its layout, functionality, and performance. Cookies may also be placed on your device depending on your consent preferences. Cookies help us analyze site usage, remember your choices, and tailor content to your interests.
We also process information contained in emails, messages, or other communications exchanged with us. This allows us to respond effectively to inquiries, handle customer support, and ensure that our services meet your expectations. All personal information is collected with clear purposes, and we do not process more information than necessary.
How We Use Your Personal Data
Your personal data is used primarily to provide and manage transportation services. This includes handling bookings, communicating updates or confirmations, assigning the correct driver, optimizing the planned route, and ensuring that the service is completed smoothly. Additionally, we use your data to maintain internal business operations such as accounting, payment handling, and operational planning.
We may use your data to improve the customer experience by analyzing how our services are used, evaluating performance, or identifying opportunities to enhance efficiency and customer satisfaction. Technical data from your visits to our website helps us maintain security, detect system errors, and ensure compatibility with different devices and browsers.
We do not sell, trade, or rent personal data to third parties for commercial gain. Personal data is processed only when necessary and within the legal framework of GDPR.
Sharing of Personal Data
Certain personal information must be shared with our drivers so they can perform the required transportation service. This includes your name, phone number, and transport details. Drivers receive only the information necessary to complete the trip safely and efficiently.
In some cases, we rely on external service providers who process data on our behalf. These include IT hosting providers, payment handling systems, analytics tools, and marketing platforms. All such providers operate under GDPR-compliant agreements that require them to maintain high standards of security and confidentiality.
We may share personal data with trusted business partners when required to complete your booking or when you have given explicit consent. This may involve hotels, travel agencies, event organizers, or other transport partners collaborating with us to deliver a seamless service.
If required by law, we may disclose information to public authorities such as the police, tax authorities, or courts. Such disclosures are made only when legally mandatory.
Data Retention
Nordic Bus retains personal data only for as long as it is necessary for the purposes for which it was collected. Transport- and route-related information, including GPS logs and journey details, is generally kept for a period of two years after the completion of the service. This allows us to handle operational assessments, customer inquiries, or potential disputes.
Booking records, invoices, and account-related information may be stored for up to five years in accordance with Danish bookkeeping and tax regulations. Technical website data is usually retained for one year unless extended consent has been given. In cases where data becomes relevant to a legal claim or dispute, retention may be prolonged until the matter is resolved.
When data is no longer needed, it is securely deleted or permanently anonymized so it can no longer be linked to an identifiable person.
Your Rights Under GDPR
As a data subject, you have several rights regarding how your personal data is processed. You have the right to request access to the personal data we hold about you and to receive detailed information about how it is processed. You may request corrections to any inaccurate or incomplete data. Under certain circumstances, you may also request that your data be deleted if it is no longer necessary for the purposes for which it was collected, or if you withdraw your consent where consent is the basis for processing.
You may request that we restrict the processing of your data, for example, if you dispute its accuracy or if you believe the processing is unlawful. You have the right to data portability, meaning you may request that your personal information be transferred in a structured, commonly used, and machine-readable format either to yourself or directly to another data controller.
You may object to the processing of your data when it is based on our legitimate interests, unless we can demonstrate compelling lawful grounds that override your interests. If your data is processed based on consent, you may withdraw this consent at any time.
To exercise any of your rights, you may contact us at info@nordicbus.dk. You also have the right to file a complaint with Datatilsynet, the Danish Data Protection Agency, if you believe your data has been processed in violation of GDPR.
Security Measures
We take the protection of your data seriously and have implemented appropriate technical and organizational measures to safeguard it. This includes secure servers, encryption, access controls, employee training, confidentiality agreements, and regular system monitoring. Our goal is to ensure that your personal data remains rotected against unauthorized access, alteration, loss, or misuse.
Changes to This Privacy Policy
We may update this Privacy Policy occasionally to reflect legal requirements, improvements to our services, or changes to our data practices. The updated version will always be available on nordicbus.dk, and the “Last Updated” date will indicate when the latest modifications were made. We encourage you to review the policy periodically to stay informed.
